| Field No. |
Output Field |
Description |
Return Values |
| 1 |
Consumer PID |
Unique individual that was matched to on the database. 1st Character
+ Remaining characters - Unique Identifier. Y - (Person found in the
database) N - (Person not found in the database)
|
String Value 32 characters max. |
| 2 |
Consumer Household ID |
Unique Address Identifier + Last Name that was matched to in the
database. 1st Character: Y - (Address found in the database) N -
(Address not found in the database)
|
String Value 100 characters max |
| 3 |
Consumer Address ID |
Unique Address that was matched to in the database. 1st Character +
Remaining characters - Unique Identifier Y - (Address found in the
database) N - (Address not found in the database)
|
String Value 32 characters max |
| 4 |
Gender |
M=male, F=female, blank or U=unknown |
M, F, or U |
| 5 |
Age |
Adult Age |
0 - 99 |
| 6 |
Length of Residence |
Length of Residence in years, 2 digits |
00 - 99 |
| 7 |
Homeowner |
H=Homeowner R=Renter A= Likely Homeowner B= Likely Renter |
H, R, A or B |
| 8 |
Estimated Household Income |
Estimated household income, 1 character: A = Less than $20,000 B =
$20,000 - $29,999 C = $30,000 - $39,999 D = $40,000 - $49,999 E =
$50,000 - $74,999 F = $75,000 - $99,999 G = $100,000 - $124,999 H =
$125,000 or more
|
A - H |
| 9 |
Dwelling Type |
Dwelling Type S=Single Family Dwelling Unit (SFDU) M=Multi-family
Dwelling Unit (MFDU)
|
S or M |
| 10 |
Marital Status |
M=Married S=Single A=Likely Married B=Likely Single |
M, S, A, or B |
| 11 |
Median Year Built |
The year home was built. 4 digits |
nnnn |
| 12 |
Mobile Home Owner |
Residence is a mobile home |
Y or Blank |
| 13 |
Pool Owner |
Pool owner |
Y or Blank |
| 14 |
Fireplace in Home |
Home with fireplace |
Y or Blank |
| 15 |
Single Parent |
Single Parent flag |
Y or Blank |
| 16 |
Senior in Household |
Known resident of HH that is 65 or older |
Y or Blank |
| 17 |
Credit Card User |
Known use of Credit Card |
Y or Blank |
| 18 |
Wealth Score |
Model based on income, homeownership, and other assets owned: A =
Estimated Net less than $5,000 B = Estimated Net $5,000 - $19,999 C
= Estimated Net $20,000 - $49,999 D = Estimated Net $50,000 –
$79,999 E = Estimated Net $80,000 - $99,999 F = Estimated Net
$100,000 - $249,999 G = Estimated Net $250,000 - $499,999 H =
Estimated Net over $500,000
|
A - H |
| 19 |
Donator to Charity or Causes |
Charity donor |
Y or Blank |
| 20 |
Home Market Value |
Estimated Home Market value: A = $1,000 - $24,999 B = $25,000 -
$49,999 C = $50,000 - $74,999 D = $75,000 - $99,999 E = $100,000 -
$124,999 F = $125,000 - $149,999 G = $150,000 - $174,999 H =
$175,000 - $199,999 I = $200,000 - $224,999 J = $225,000 - $249,999
K = $250,000 - $274,999 L = $275,000 - $299,999 M = $300,000 -
$349,999 N = $350,000 - $399,999 O = $400,000 - $449,999 P =
$450,000 - $499,999 Q = $500,000 - $749,999 R = $750,000 - $999,999
S = $1,000,000+
|
A - S |
| 21 |
Education |
Education level A = Completed High School B = Completed College C =
Completed Graduate School D = Attended Vocational/Technical
|
A,B,C,D or blank |
| 22 |
Ethnicity |
Ethnicity code Hispanic = Ethnic code Y African American = Ethnic
code F Asian = Ethnic code A
|
Y,F,A or blank |
| 23 |
Presence of Children |
Presence of Children. Y= children present |
Y or blank |
| 24 |
Child Age Ranges |
Children Age Range A = Presence of Children younger than 5 B =
Presence of Children Age 6 – 10 C = Presence of Children Age 11 – 15
D = Presence of Children Age 16 - 17
|
A,B,C,D or blank |
| 25 |
Number of Children |
Number of Children A = No children B = Less than 3 children C = 3 -
5 children
|
A – C |
| 26 |
Luxury Vehicle Owner |
Luxury vehicle owner |
Y or blank |
| 27 |
SUV Owner |
SUV owner |
Y or blank |
| 28 |
Pickup Truck Owner |
Pickup Truck vehicle owner |
Y or blank |
| 29 |
Percent Range Black |
Percent Range Black |
A – T |
| 30 |
Percent Range White |
Percent Range White |
A – T |
| 31 |
Percent Range Hispanic |
Percent Range Hispanic |
A – T |
| 32 |
Percent Range Asian |
Percent Range Asian |
A – T |
| 33 |
Percent Range English Speaking |
Percent Range English Speaking |
A – T |
| 34 |
Percent Range Spanish Speaking |
Percent Range Spanish Speaking |
A – T |
| 35 |
Percent Range Asian Speaking |
Percent Range Asian Speaking |
A – T |
| 36 |
Percent Range SFDU |
Percent Range SFDU |
A – T |
| 37 |
Percent Range MFDU |
Percent Range MFDU |
A – T |
| 38 |
Median House Value |
Median Home Value Code: A = Less than $50,000 B = $50,000 - $99,999
C = $100,000 - $149,999 D = $150,000 - $249,999 E = $250,000 -
$349,999 F = $350,000 - $499,999 G = $500,000 - $749,999 H =
$750,000 - $999,999 I = $1,000,000+
|
A – I |
| 39 |
Mail Order Respondent |
Mail Order Respondent |
A – T |
| 40 |
Percent Range Automobile Owner* |
Percent Range Automobile Owner |
A – T |
| 41 |
Median Years of School* |
Median years of school, 3 digits max. 1 implied decimal. eg 210 =
21.0 years
|
000-220 |
| 42 |
Penetration Range White Collar* |
Percent Range White Collar |
A – T |
| 43 |
Penetration Range Blue Collar* |
Percent Range Blue Collar |
A – T |
| 44 |
Penetration Range Other Occupation* |
Percent Range Other Occupation |
A – T |
| 45 |
Demographic Level* |
Demographic append level 1 - Zip,Zip+4; 2 - Zip,Zip+2; 3 – Zip
|
1,2,3 |
| 46 |
Geo Credit* |
Purchasing Power Model, 1 character: A = (820-High) B = (800-819) C
= (780-799) D = (760-779) E = (740-759) F = (720-739) G = (700-719)
H = (680-699) I = (660-679) J = (640-659) K = (620-639) L =
(600-619) M = (580-599) N = (560-579) O = (540-559) P = (520-539) Q
= (500-519) R = (480-499) S = (460-479) T = (Low-459) This is a
premium Attribute, contact your Infutor Sales Representative for
more information.
|
A - T |
| 47 |
Price Club and Value Purchasing Indicator* |
Value Shopper |
Y or blank |
| 48 |
Women Apparel Purchasing Indicator* |
Women’s Apparel A = Purchased Women's Apparel B = Purchased Plus
Size Women's Apparel
|
A,B or blank |
| 49 |
Men Apparel Purchasing Indicator* |
Men’s Apparel A = Purchased Men's Apparel B = Purchased Big and Tall
Men's Apparel
|
A,B or blank |
| 50 |
Parenting and Children Interest Bundle* |
Parenting and Children's interest |
Y or blank |
| 51 |
Pets Lover |
Pets Lover or Owner: A = Has Pets B = Equestrian C = Cat Owner D =
Dog Owner
|
A,B,C,D or blank |
| 52 |
Book Buyers* |
Books Buyer |
Y or blank |
| 53 |
Book Readers* |
Reader = Y or Blank, 1 character maximum |
Y or blank |
| 54 |
Hi-Tech Enthusiasts* |
High-Tech Enthusiasts |
Y or blank |
| 55 |
Arts Bundle* |
Art Enthusiasts A = Interest in Arts B = Avid Music Listener C =
Interest in Antiques D = Interest in Performing Arts
|
A,B,C,D or blank |
| 56 |
Collectibles Bundle* |
Collectibles Enthusiasts A = General Interest in Collectibles B =
Interest in Antique Collectibles C = Interest in Sports Collectibles
|
A,B,C or blank |
| 57 |
Hobbies home and Garden Bundle* |
Home and Garden Interest A = Interest in Sewing and Knitting B =
Interest in Woodworking C = Interest in Photography D = Home and
Garden
|
A,B,C,D or blank |
| 58 |
Home Improvement* |
Home Improvements A = Home Improvement Interest B = Home Improvement
DIY
|
A,B or blank |
| 59 |
Cooking and Wine* |
Cooking or Wine Enthusiasts A = Gourmet Food and Wine B = Cooking C
= Natural Foods
|
A,B,C or blank |
| 60 |
Gaming and Gamble Enthusiasts* |
Gaming Casino, Sweepstakes |
Y or Blank |
| 61 |
Travel Enthusiasts* |
Travel Enthusiasts A = Travel B = Domestic C = International D =
Cruise
|
A,B,C,D or blank |
| 62 |
Physical Fitness* |
Fitness Enthusiasts A = Interest in Health/Exercise B = Running C =
Walking D = Aerobics
|
A,B,C,D or blank |
| 63 |
Self Improvement* |
Health, medical, dieting weight loss, self-improvement A = Health
& Medical B = Dieting Weight loss C = Self-Improvement
|
A,B,C or blank |
| 64 |
Automotive DIY* |
Parts and Accessories, Auto Work |
Y or Blank |
| 65 |
Spectator Sports Interest* |
Interest in Sports A = Interest in Sports, General B = Interest in
Football C - Interest in Baseball D = Interest in Golf E = Interest
in Tennis F - Interest in Auto and Motorcycle racing
|
A,B,C,D,E,F or blank |
| 66 |
Outdoors* |
Interest in Outdoors A = Interest in Outdoor, General B = Interest
in Snow Sports C = Interest in Water Sports D = Interest in Hunting
and Fishing
|
A,B,C,D or blank |
| 67 |
Avid Investors* |
Investing Active |
Y or blank |
| 68 |
Avid Interest in Boating* |
Interest in Boating |
Y or blank |
| 69 |
Avid Interest in Motorcycling* |
Interest in Motorcycling |
Y or blank |
