Digital Append
Overview
Digital Appends, activation of your CRM or CDP data has never been easier.
We use secure synthetic keys in place of consumer information to append
hashed emails or MAIDs. Our robust database of MAIDs/hashed email (MD5, SHA1
and SHA256) will power your omnichannel marketing, improve onboarding, and
enable you to resolve digital consumer identities and reach your maximum
audience while keeping consumers’ PII secure. This privacy-compliant process
eliminates the transmission of PII data while allowing for consumer
identification in a consistent and safe way.
The TrueSource Digital Append accepts at a minimum a pid or a household id
or a combination of any of the values (pid,hhid).
| Input Field |
Required |
Description |
| PID |
Required |
Synthetic PID, Unique individual. Encrypted value |
| HHID |
Required |
Synthetic Household ID, Unique address + Last Name. Encrypted value
|
Output
The process will append an echo of your input PID or HHID along with a
maximum of 10 hashed emails and Mobile Advertising Ids.
| Field No. |
Output Field |
Description |
Return Values |
| 1 |
MAID |
Maximum of 10 Mobile Advertising Ids returned. |
100 characters max |
| 2 |
MAID Type |
This field indicates if the device is IOS or Android. Identifiers
include Android's Advertising ID (AdID), and Apple's, called
IDFA(Identifier For Advertisers)
|
25 characters max |
| 3 |
Last Seen Date |
The timestamp(Unix epoch / POSIX time format) is a system for
describing points in time, defined as the number of seconds elapsed
since midnight proleptic Coordinated Universal Time(UTC) of January
1, 1970, not counting leap seconds. So, seconds since Jan 1, 1970 at
00: 00: 00
|
25 characters max |
| 4 |
Matching Indicator |
This indicator will return household level considering "h" for high
level or "m" for medium level
|
1 Character |
| 5 |
MD5 |
Cryptographic Hash Algorithm |
String value. 32 characters max. |
| 6 |
SHA1 |
Cryptographic Hash Algorithm |
String value. 40 characters max. |
| 7 |
SHA2 |
Cryptographic Hash Algorithm |
String value. 64 characters max. |
