Digital Crosswalk

 

Overview

The Digital Crosswalk solution converts MAIDs to hashed emails and hashed emails to MAIDs for increased scale and reach. Our solution also includes cross-device linking to drive reduced duplication and facilitate retargeting strategies. The Product accepts a MAID and/or hashed email and returns up to 10 additional MAIDs and/or hashed emails and IP addresses for each input (cross-device linking). Use Digital Crosswalk to minimize dependence on third-party cookies and enable a more personalized approach to digital and programmatic retargeting and onboarding initiatives.

Input

One of the following fields is required in order for the batch process of Digital Crosswalk to complete successfully, you can send all toghether.

Input Fields Accept (any or all)

Field Required Description
maid Required if no other input signals present Mobile Advertising IDS. We support two types of MAIDs: Apple's Advertising Identifier (IDFA) or Android's Advertising ID (AdID). They can be combined and up to 10 maids. Case-insensitive. Hyphens acceptable.
md5 Required if no other input signals present Cryptographic Hash Algorithm
sha1 Required if no other input signals present Cryptographic Hash Algorithm
sha2 Required if no other input signals present Cryptographic Hash Algorithm
ip Required if no other input signals present IP Address - Version 4 accepted - periods acceptable
*All of the input fields simultaneously present also form a valid combination.

Output

The Digital Crosswalk batch file will be appending the following fields in its output:

Output Field Description Returned Values
Match Flag Indicates whether a record had data appended to it or not. Y or N
maid Maximum of 10 Mobile Advertising Ids returned. 100 characters max
maidType This field indicates if the device is IOS or Android. Identifiers include Android's Advertising ID (AdID), and Apple's, called IDFA (Identifier For Advertisers) 25 characters max
maid last seen The timestamp (Unix epoch / POSIX time format) is a system for describing points in time, defined as the number of seconds elapsed since midnight proleptic Coordinated Universal Time (UTC) of January 1, 1970, not counting leap seconds. So, seconds since Jan 1, 1970 at 00:00:00 8 Characters
maid first seen The timestamp (Unix epoch / POSIX time format) is a system for describing points in time, defined as the number of seconds elapsed since midnight proleptic Coordinated Universal Time (UTC) of January 1, 1970, not counting leap seconds. So, seconds since Jan 1, 1970 at 00:00:00 8 Characters
md5 Cryptographic Hash Algorithm 32 Characters
sha1 Cryptographic Hash Algorithm 40 Characters
sha2 Cryptographic Hash Algorithm 64 Characters
hash lastSeen The timestamp (Unix epoch / POSIX time format) is a system for describing points in time, defined as the number of seconds elapsed since midnight proleptic Coordinated Universal Time (UTC) of January 1, 1970, not counting leap seconds. So, seconds since Jan 1, 1970 at 00:00:00 8 Characters
hash firstSeen The timestamp (Unix epoch / POSIX time format) is a system for describing points in time, defined as the number of seconds elapsed since midnight proleptic Coordinated Universal Time (UTC) of January 1, 1970, not counting leap seconds. So, seconds since Jan 1, 1970 at 00:00:00 8 Characters
ips IP v4 ADDRESS IP v4 ADDRESS. XXX.XXX.XXX.XXX