Digital Onboarding

Overview

The Digital Onboarding solution digitizes first-party PII identity information. The Product accepts PII inputs (name, address, phone number, email) and returns up to 10 Mobile Ad IDs (MAIDs), up to 10 hashed emails and IP addresses per identity. Our privacy-compliant solution safeguards valuable PII, while improving onboarding rates for digital and programmatic targeting.

Input

Digital Onboarding supports several Input combinations, listed here:

Combination 1

Field	Required	Description
address1	Required	Address line 1 (example: 1234 N Main St SW Apt 3), 60 characters max
address2	Optional	Address line 2, 60 characters max (not required since full address can be entered as Address1)
city+state OR zip	Required	City name, 28 characters max, State 2 character state abbreviation or Zip5 5 digit numeric USPS zip code. Zip code may be the 5 numeric code or 9 digit code with hyphens accepted.
fname	Optional	First Name of Individual
lname	Optional	Last Name of Individual

 

Combination 2

 

Field	Required	Description
Phone	Required	10 Digit Telephone number
fname	Required	First Name of Individual
lname	Required	Last Name of Individual

 

Combination 3

 

Field	Required	Description
email	Required	Email Address
fname	Required	First Name of Individual
lname	Required	Last Name of Individual

For optimal results, customers are encouraged to include both consumer name and postal address.

Output

It returns a maximum of 10 hashed emails and Mobile Advertising Ids per request, the priority for the result is: Md5, Sha1 and SHA2.

Output Field	Description	Returned Values
Match Flag	Indicates whether a record had data appended to it or not.	Y or N.
Match Level	1 - Individual Level Match 2 - Household Level Match 3 - Address Only Match (Input data contained only an address) 4 - Name Mismatch - Match was found in our graph but the name on input was in conflict with the name in our graph	1 Character: 1, 2, 3 or 4.
MAID	Maximum of 10 Mobile Advertising Ids returned.	100 characters max
MAID Type	This field indicates if the device is IOS or Android. Identifiers include Android's Advertising ID (AdID), and Apple's, called IDFA (Identifier For Advertisers)	25 characters max
MAID Last Seen	The timestamp (Unix epoch / POSIX time format) is a system for describing points in time, defined as the number of seconds elapsed since midnight proleptic Coordinated Universal Time (UTC) of January 1, 1970, not counting leap seconds. So, seconds since Jan 1, 1970 at 00:00:00	25 characters max
MAID First Seen	The timestamp (Unix epoch / POSIX time format) is a system for describing points in time, defined as the number of seconds elapsed since midnight proleptic Coordinated Universal Time (UTC) of January 1, 1970, not counting leap seconds. So, seconds since Jan 1, 1970 at 00:00:00	25 characters max
Maid Match Indicator	This indicator will return household level considering "h" for high level or "m" for medium level	1 Character
MD5	Cryptographic Hash Algorithm. Up to 10 returned per identity.	32 Characters
SHA1	Cryptographic Hash Algorithm. Up to 10 returned per identity.	40 Characters
SHA2	Cryptographic Hash Algorithm. Up to 10 returned per identity.	64 Characters
Hash Last Seen	The timestamp (Unix epoch / POSIX time format) is a system for describing points in time, defined as the number of seconds elapsed since midnight proleptic Coordinated Universal Time (UTC) of January 1, 1970, not counting leap seconds. So, seconds since Jan 1, 1970 at 00:00:00	25 characters max
Hash First Seen	The timestamp (Unix epoch / POSIX time format) is a system for describing points in time, defined as the number of seconds elapsed since midnight proleptic Coordinated Universal Time (UTC) of January 1, 1970, not counting leap seconds. So, seconds since Jan 1, 1970 at 00:00:00	25 characters max
Hash Match Indicator	This indicator will return household level considering "h" for high level or "m" for medium level	1 Character
IP	IP v4 ADDRESS	IP v4 ADDRESS. XXX.XXX.XXX.XXX