ID Max Premium

Overview

ID Max Premium product is a real-time solution that verifies and completes fractional consumer information to identify, score and segment individuals. ID Max provides significant value by returning key consumer information:
  • ID Max receives partial or complete consumer contact information as input and returns completed identity information (name, address, additional phones, and additional emails)
  • After completion of core identity information, ID Max provides a score on a 100 point scale to reflect the level of verification. This score can be used to make a pass/fail decision when verifying a given individual
  • To complete the individual profile, ID Max also provides key consumer attributes (property, demographics, and phone attributes) to drive inbound routing, marketing segmentation, and offer personalization

Input

Input Field Required Description
FullName Required* Full individual Name
FName Required* First name, 15 characters max
LName Required* Last name, 15 characters max
Address1 Required* Address line 1 (example: 1234 N Main St SW Apt 3), 60 characters max
Address2 Optional Address line 2, 60 characters max (not needed, entire address can be put in Address1)
City Required* City name, 28 characters max. *Either City/State or Zip is required
State Required* 2 character state abbreviation. *Either City/State or Zip is required
Zip Required* 5 digit numeric USPS zip code. *Either City/State or Zip is required
Phone Required* 10 digit numeric phone number (without spaces, dashes, or parentheses)
Phone2 Required* 10 digit numeric 2nd phone number (without spaces, dashes, or parentheses)
Email Required* Email address, 100 characters max
IP Required* IP v4 address in dotted decimal nnn.nnn.nnn.nnn format
At a minimum, one of the following input combinations is required for processing:
  • Phone
  • Phone2
  • Email
  • FName + LName
  • FullName
  • Address1 + Zip
  • Address1 + City + State
  • IP
For Identity append/competition & additional contact information, ID Max requires phone, email or name & address input.

Output

The ID Max Premium product returns identity information, additional points of contact, scores, and attributes in the output. The identity information includes name & address, while the additional points of contact include additional phone numbers and email addresses.

The Scores returned from ID Max include both the overall IDVerifyScore and more granular component results. The Component results are divided into 4 sections: Validation Components, Linkage Components, Risk Flag Components, and Component Summaries. Customers can opt to use Infutor’s IDVerifyScore to make a pass/fail decision about an individual, or customers desiring to build their own scoring algorithms for verification can opt to use the components for more control and granularity. In addition to the scores that ID Max returns, the product also returns attributes, which provide deeper insights into the individual. The attributes ID Max returns include Demographic Attributes, Property Attributes, Auto Attributes, Phone Attributes, IP Attributes and Connex Segmentation Clusters.

Field No. Output Field Description Return Values
1 Phone Match Category Appended Matched Category IP – Individual - Phone HP – Household - Phone AP – Address - Phone NP – Name – Phone LP – Last Name – Phone FP – First Name- Phone ZP – Zip - Phone P - Phone Verified X – No Match IP, HP, AP, NP, LP, FP, ZP, P, X
2 Phone Match PrePaid Flag Phone Owner ID Likely prepaid phone flag Y, N or blank
3 Phone Match Caller ID Name Phone Owner ID Additional name field 100 Characters
4 Phone Match Last Name Phone Owner ID Last Name 20 characters
5 Phone Match First Name Phone Owner ID First Name 20 characters
6 Phone Match Middle Name Phone Owner ID Middle Initial 1 Character
7 Phone Match Company Name Phone Owner ID Company Name 100 Characters
8 Phone Match House Number Phone Owner ID House Number 10 Characters
9 Phone Match Pre Directional Phone Owner ID Street Pre directional (SW, SE, E, W, N, S, etc) 2 Characters
10 Phone Match Street Name Phone Owner ID Street Name 28 Characters
11 Phone Match Street Type Phone Owner ID Street suffix (ST, AVE, BLVD, etc) 4 Characters
12 Phone Match Post Directional Phone Owner ID Street Post Directional (SW, SE, E, W, N, S, etc) 2 Characters
13 Phone Match Apartment Type Phone Owner ID Secondary Unit Designator (Apt, Suite, etc) 4 Characters
14 Phone Match Apartment Number Phone Owner ID Secondary Unit number (Apt #, Suite #, etc) 8 Characters
15 Phone Match City Phone Owner ID USPS City Name 28 Characters
16 Phone Match State Phone Owner ID USPS state abbreviation 2 Characters
17 Phone Match Zip Phone Owner ID Numeric USPS zip code 5 Characters
18 Phone Match Zip + 4 Phone Owner ID numeric USPS zip+4 4 Characters
19 Phone Match Delivery Point Code Phone Owner ID Delivery point code with check digit 3 Characters
20 Phone Match Carrier Route Code Phone Owner ID Carrier Route 4 Characters
21 Phone Match County Code Phone Owner ID FIPS county code 3 Characters
22 Phone Match Z4 Type Phone Owner ID USPS Zip+4 type F – firm or company address G – General delivery address H – High-rise or business complex P – PO Box address R – Rural route address S – Street or & residential address Blank - Unknown F, G, H, P, R, S
23 Phone Match Delivery Point Validation Phone Owner ID Delivery Point Validation Y – Address DPV confirmed for both primary and (if present) secondary numbers D – Address DPV confirmed for primary number only, secondary number information was missing S – Address DPV confirmed for the primary number only, and secondary number information was present but unconfirmed N – Both Primary and (if present) Secondary number information failed to DPV confirm Blank – Address not presented to hash table Y, D, S, N
24 Phone Match Deliverable Flag Phone Owner ID Deliverable flag Y, N, or Blank
25 Phone Match Validation Date Phone Owner ID Last address validation date YYYYMMDD or YYYYMM, depending on availability.
26 Phone Match Phone Number Phone Owner ID Telephone number, Echo input Phone 10 Characters
27 Phone Match Phone Type Phone Owner ID Phone Type L – Land Line V - VoIP W – Wireless O - Other L, V, W, O
28 Phone Match Direct Inward Dial Number Phone Owner ID Direct Inward Dial Number Y or blank
29 Phone Match Record Type Phone Owner ID Record Type R – Residential B – Business P – Payphone U - Unknown R, B, P, U
30 Phone Match First Date Phone Owner ID date when record was first received YYYYMMDD
31 Phone Match Last Date Phone Owner ID date record was last received as connected YYYYMMDD
32 Phone Match Telco Name Phone Owner ID Name of original telephone company provider 100 Characters
33 Phone Match Confidence Score Phone Owner ID Telephone confidence score Possible values 1-5. 1 is highest confidence, 5 is lowest. 4’s are considered possible Disconnects, 5’s are likely disconnects. Typically PHV 1-3 records are considered high confidence records. 1-5
34 Phone Match DA Code Directory Assistance Flag, 1 character max Y – Record as it appears in Directory Assistance D – Record was removed / delisted from Directory Assistance Blank – Private record (not in Directory Assistance) Y, D, Blank
35 Phone Match Time Zone Time Zone Hawaii= 2 Alaska= 3 Pacific= 4 Mountain= 5 Central= 6 Eastern= 7 Atlantic= 8 2, 3, 4, 5, 6, 7, 8
36 Phone Match Daylight Saving Time Spring/Fall Time Change Observed 1 or Blank
37 Email Match Category Reverse Email Matched Category IE – Individual – Email IEP – Individual – Email - Phone HE – Household – Email HEP – Household – Email - Phone AE – Address – Email AEP – Address – Email - Phone NE – Name – Email NEP – Name – Email – Phone LE - Last Name – Email LEP – Last Name – Email - Phone FE – First Name – Email FEP – First Name – Email - Phone E- Email Verified IE, IEP, HE, HEP, AE, AEP, NE, NEP, LE, LEP, FE, FEP, E
38 Email Match Last Name Reverse Email Last Name 20 characters
39 Email Match First Name Reverse Email First Name 20 characters
40 Email Match Middle Name Reverse Email Middle Initial 1 Character
41 Email Match Company Name Reverse Email Business Name 100 Characters
42 Email Match House Number Reverse Email Primary House Number 10 Characters
43 Email Match Pre Directional Reverse Email Street Pre Direction N, S, E, W, NE, SW, etc 2 Characters
44 Email Match Street Name Reverse Email Street name 28 Characters
45 Email Match Street Type Reverse Email Street suffix ST, AVE, BLVD, etc 4 Characters
46 Email Match Post Directional Reverse Email Street Post Direction N, S, E, W, NE, SW, etc 2 Characters
47 Email Match Apartment Type Reverse Email Secondary Unit designator Apt, Suite, etc 4 Characters
48 Email Match Apartment Number Reverse Email Secondary unit number Apt #, Suite #, etc 8 Characters
49 Email Match City Reverse Email USPS City Name 28 Characters
50 Email Match State Reverse Email USPS state abbreviation 2 Characters
51 Email Match Zip Reverse Email numeric USPS zip code 5 Characters
52 Email Match Zip + 4 Reverse Email numeric USPS zip+4 4 Characters
53 Email Match Delivery Point Code Reverse Email Delivery point code with check digit 3 Characters
54 Email Match Carrier Route Reverse Email Carrier Route 4 Characters
55 Email Match County Code Reverse Email FIPS county code 3 Characters
56 Email Match Z4 Type Code Reverse Email USPS Zip+4 type F – firm or company address G – General delivery address H – High-rise or business complex P – PO Box address R – Rural route address S – Street or residential address Blank - Unknown F, G, H, P, R, S
57 Email Match Delivery Point Validation Reverse Email Delivery Point Validation Y – Address DPV confirmed for both primary and (if present) secondary numbers D – Address DPV confirmed for primary number only, secondary number information was missing S – Address DPV confirmed for the primary number only, and secondary number information was present but unconfirmed N – Both Primary and (if present) Secondary number information failed to DPV confirm Blank – Address not presented to hash table Y, D, S, N
58 Email Match Deliverable Flag Reverse Email Deliverable flag Y, N, or Blank
59 Email Match Validation Date Reverse Email Last address validation date YYYYMMDD or YYYYMM, depending on availability.
60 Email Match Appended Phone Reverse Email Telephone number 10 Characters
61 Email Match Appended Second Phone Reverse Email Second Telephone number 10 Characters
62 Email Match Appended Phone Type Reverse Email Phone Type L – Land Line V - VoIP W – Wireless O - Other L, V, W, O
63 Email Match Direct Email Inward Dial Number Direct Inward Dial Number Y or blank
64 Email Match Record Type Reverse Email Record Type R – Residential B – Business P – Payphone U - Unknown R, B, P, U
65 Email Match Start Date Date record was first received YYYYMMDD
66 Email Match Last Date Date record was last received as connected YYYYMMDD
67 Email Match Appended Telco Name Name of original telephone company provider 100 Characters
68 Email Match Phone Confidence Score Telephone confidence score Possible values 1-5. 1 is highest confidence, 5 is lowest. 4’s are considered possible Disconnects, 5’s are likely disconnects. Typically PHV 1-3 records are considered high confidence records. 1 to 5
69 Email Match Phone DA Score Directory Assistance Flag, 1 character max Y – Record as it appears in Directory Assistance D – Record was removed / delisted from Directory Assistance Blank – Private record (not in Directory Assistance) Y, D, Blank
70 Email Match Email Address Email Address 100 Characters
71 Email Match Suppression Code Email Suppression Code N – Email is Eligible for Deployment N or blank
72 InRichment Name InRichment Full Individual Name 100 characters
73 InRichment Name Prefix InRichment Name Prefix 10 characters
74 InRichment First Name InRichment First Name 20 characters
75 InRichment Middle Name InRichment Middle Initial 1 Character
76 InRichment Last Name InRichment Last Name 20 characters
77 InRichment Name Suffix InRichment Name Suffix 10 characters
78 InRichment House Number InRichment Primary House Number 10 Characters
79 InRichment Pre Directional InRichment Street Pre Direction: N, S, E, W, NE, SW, etc 2 Characters
80 InRichment Street Name InRichment Street name 28 Characters
81 InRichment Street Type InRichment Street suffix: ST, AVE, BLVD, etc 4 Characters
82 InRichment Post Directional InRichment Street Post Direction: N, S, E, W, NE, SW, etc 2 Characters
83 InRichment Apartment Type InRichment Secondary Unit designator: Apt, Suite, etc 4 Characters
84 InRichment Apartment Number InRichment Secondary unit number: Apt #, Suite #, etc 8 Characters
85 InRichment Full Address InRichment Full Address 100 Characters
86 InRichment City InRichment USPS City Name 28 Characters
87 InRichment State InRichment USPS state abbreviation 2 Characters
88 InRichment Zip InRichment numeric USPS zip code 5 Characters
89 InRichment Zip + 4 InRichment numeric USPS zip+4 4 Characters
90 InRichment Delivery Point Code InRichment Delivery point code with check digit 3 Characters
91 InRichment DwellingType InRichment Dwelling Type F - Firm Record G - General Delivery H - High-rise, Building, or Apartment M - Multi-Carrier Record P - Post Office Box R - Rural Route or Highway Contract S - Street record Blank - Unknown F, G, H, M, P, R, S, Blank
92 InRichment Carrier Route InRichment Carrier Route 4 Characters
93 InRichment Delivery Point Validation InRichment Delivery Point Validation Y – Address DPV confirmed for both primary and (if present) secondary numbers D – Address DPV confirmed for primary number only, secondary number information was missing S – Address DPV confirmed for the primary number only, and secondary number information was present but unconfirmed N – Both Primary and (if present) Secondary number information failed to DPV confirm Blank – Address not presented to hash table Y, D, S, N
94 InRichment DPV CMRA InRichment Delivery Point Validation is Commercial Mail Receiving Agent 0 - Is False 1 - Is True N - Is False Y - Is True 0, -1, N, Y
95 InRichment DPV Foot InRichment Delivery Point Validation Footnotes LK - Processing locked out due to a seed record being processed AA - Matched to the ZIP+4 file A1 - No match against the ZIP+4 file BB - Matched to DPV file (all components confirmed) CC - Matched only after removing secondary information, they were presented but invalid N1 - Input Primary matched, but high-rise missing secondary number M1 - Primary number missing M3 - Primary number invalid P1 - Input missing PO, RR, HC box number P3 - Failed DPV because of invalid PO, RR, or HC box number RR - Matched CMRA (found in CMRA file) R1 - Matched CMRA, but secondary number (i.e., PMB) missing U1 - Matched unique zip code nn
96 InRichment Client Delivery Score This score is used to weight the quality of the address returned 1 - Highest quality address 2, 3, 4, 5, 6, 7, 8 9 -Lowest quality address 9-Jan
97 InRichment Address Improvement Code InRichment Address Improvement Code 0 - Source Address is best address 1 - Source Address NCOA'd 2 - Corrected Source Address NCOA'd 3 - New proprietary change of address returned 4 - Corrected Source Address returned 5 - Source Address NCOA'd, but MLNA 6 - Corrected Source Address NCOA'd, but MLNA 7 - Source Address NCOA'd, but NIXIE 8 - Corrected Source Address NCOA'd, but NIXIE 0-8
98 Inrichment Original Dwelling Type InRichment Dwelling Type S - Single Family Dwelling M - Multi Family Dwelling B - Business U - Unknown S, M, B, U
99 InRichment Address ID Unique address that was matched to on the database. Derived if no match was made Y - (Address found on the database) N - (Address not found on the database) Remaining characters - Unique Identifier 32 Characters
100 InRichment Household ID InRichment Family members ID base on AddressID + Last Name 100 Characters
101 InRichment Recency Indicator Recency Indicator, 1 character Y - The address returned is the most recent address available on the database N - The address returned is not the most recent address available on the database Y, N
102 InRichment Effective Date Date the person moved into the current address YYYYMM
103 InRichment PID InRichment Persistent ID 50 Characters
104 Second Phone Match Category Second Phone Matched Category IP – Individual - Phone HP – Household - Phone AP – Address - Phone NP – Name – Phone LP – Last Name – Phone FP – First Name - Phone ZP –Zip - Phone P- Phone Verified X – No Match IP, HP, AP, NP, LP, FP, ZP, P, X
105 Second Phone Match Last Name Second Phone Last Name 20 characters
106 Second Phone Match First Name Second Phone First Name 1 Character
107 Second Phone Match Middle Name Second Phone Middle Name 20 characters
108 Second Phone Match Company Name Second Phone Business Name 100 characters
109 Second Phone Match House Number Second Phone Primary House Number 10 Characters
110 Second Phone Match Pre Directional Second Phone Street Pre Direction: N, S, E, W, NE, SW, etc 2 Characters
111 Second Phone Match Street Name Second Phone Street name 28 Characters
112 Second Phone Match Street Type Second Phone Street suffix: ST, AVE, BLVD, etc 4 Characters
113 Second Phone Match Post Directional Second Phone Street Post Direction: N, S, E, W, NE, SW, etc 2 Characters
114 Second Phone Match Apartment Type Second Phone Secondary Unit designator: Apt, Suite, etc 4 Characters
115 Second Phone Match Apartment Number Second Phone Secondary unit number: Apt #, Suite #, etc 8 Characters
116 Second Phone Match City Second Phone USPS City Name 28 Characters
117 Second Phone Match State Second Phone USPS state abbreviation 2 Characters
118 Second Phone Match Zip Second Phone numeric USPS zip code 5 Characters
119 Second Phone Match Phone Number Telephone number, Echo input Phone 10 Characters
120 Second Phone Match Phone Type Second Phone Phone Type L – Land Line V - VoIP W – Wireless O - Other L, V, W, O
121 Second Phone Match Record Type Second Phone Record Type R – Residential B – Business P – Payphone U - Unknown R, B, P, U
122 Second Phone Match Phone Confidence Score Telephone confidence score Possible values 1-5. 1 is highest confidence, 5 is lowest. 4’s are considered possible Disconnects, 5’s are likely disconnects. Typically PHV 1-3 records are considered high confidence records. 1-5
123 Appended House Number Second Phone and Email Primary House Number 10 Characters
124 Appended Pre Directional Second Phone and Email Street Pre Direction: N, S, E, W, NE, SW, etc 2 Characters
125 Appended Street Number Second Phone and Email Street name 28 Characters
126 Appended Street Type Second Phone and Email Street suffix: ST, AVE, BLVD, etc 4 Characters
127 Appended Post Directional Second Phone and Email Street Post Direction: N, S, E, W, NE, SW, etc 2 Characters
128 Appended Apartment Type Second Phone and Email Secondary Unit designator: Apt, Suite, etc 4 Characters
129 Appended Apartment Number Second Phone and Email Secondary unit number: Apt #, Suite #, etc 8 Characters
130 Appended City Second Phone and Email USPS City Name 28 Characters
131 Appended State Second Phone and Email USPS state abbreviation 2 Characters
132 Appended Zip5 Second Phone and Email numeric USPS zip5 code 5 Characters
133 Appended Zip4 Second Phone and Email numeric USPS zip5 code 4 Characters
134 Appended Delivery Point Code Second Phone and Email Delivery point code with check digit 3 Characters
135 Appended Carrier Route Second Phone and Email Carrier Route 4 Characters
136 Appended County Code Second Phone and Email FIPS County Code 3 Characters
137 Appended Deliverable Flag Second Phone and Email Appended Deliverable flag Y, N, or Blank
138 Appended Validation Date Second Phone and Email Appended Last address validation date YYYYMMDD or YYYYMM, depending on availability.
139 Appended Phone Second Phone and Email Appended Telephone number 10 Characters
140 Appended Phone Type Second Phone and Email Appended Phone Type L – Land Line V - VoIP W – Wireless O - Other L, V, W, O
141 Appended DID Second Phone and Email Direct Inward Dial Number Y or blank
142 Appended Record Type Second Phone and Email Appended Record Type R – Residential B – Business P – Payphone U - Unknown R, B, P, U
143 Appended First Date Date record was first received YYYYMMDD
144 Appended Last Date Date record was last received as connected YYYYMMDD
145 Appended Telco Name Name of original telephone company provider 100 Characters
146 Appended Phone Confidence Score Telephone confidence score Possible values 1-5. 1 is highest confidence, 5 is lowest. 4’s are considered possible Disconnects, 5’s are likely disconnects. Typically PHV 1-3 records are considered high confidence records. 5-Jan
147 Appended DA Code Directory Assistance Flag, 1 character max Y – Record as it appears in Directory Assistance D – Record was removed / delisted from Directory Assistance Blank – Private record (not in Directory Assistance) Y, D, Blank
148 Appended Match Score Appended Match Score (See Appendix F) nnn
149 Appended Match Category Appended Matched Category I – Individual H – Household A – Address Z – Name/Zip I, H, A, Z
150 Appended Second Phone Appended Second Telephone Number 10 Characters
151 Appended Second Phone Type Appended Probable Phone Type (First Phone) L – Land Line V - VoIP W – Wireless O - Other L, V, W, O
152 Appended Second Phone DID Direct Inward Dial Number Y or Blank
153 Appended Second Phone Record Type Second Phone Appended Record Type R – Residential B – Business P – Payphone U - Unknown R, B, P, U
154 Appended Second Phone First Date Second Phone Date when record was first received YYYYMMDD
155 Appended Second Phone Last Date Second Phone Date when record was last received as connected YYYYMMDD
156 Appended Second Phone TelcoName Second Phone Name of original telephone company provider YYYYMMDD
157 Appended Second Phone Phone Confidence Score Second Phone Number Telephone confidence score 1 is highest confidence, 5 is lowest. 4’s are considered possible disconnects, 5’s are likely disconnects. PHV 1-3 are considered high confidence records. 5-Jan
158 Appended Second DA Code Second Phone Directory Assistance Flag, 1 character max. Y – Record as it appears in Directory Assistance D – Record was removed / delisted from Directory Assistance Blank – Private record (not in Directory Assistance) Y, D, Blank
159 Appended Second Match Score Appended Second Phone Match Score (See Appendix F) nnn
160 Appended Second Match Category Appended Second Phone Matched Category ( up to 3, one for each appended phone) I – Individual H – Household A – Address Z – Name/Zip I, H, A, Z
161 Appended Third Phone Appended Third Telephone Number 10 Characters
162 Appended Third Phone Type Appended Probable Phone Type (First Phone) L – Land Line V - VoIP W – Wireless O - Other L, V, W, O
163 Appended Third DID Direct Inward Dial Number Y or Blank
164 Appended Third Record Type Third Phone Appended Record Type R – Residential B – Business P – Payphone U - Unknown R, B, P, U
165 Appended Third First Date Third Phone Date when record was first received YYYYMMDD
166 Appended Third Last Date Third Phone Date when record was last received as connected YYYYMMDD
167 Appended Third Telco Name Third Phone Name of original telephone company provider YYYYMMDD
168 Appended Third Phone Confidence Score Third Phone Number Telephone confidence score 1 is highest confidence, 5 is lowest. 4’s are considered possible disconnects, 5’s are likely disconnects. PHV 1-3 are considered high confidence records. 5-Jan
169 Appended Third DA Code Third Phone Directory Assistance Flag, 1 character max. Y – Record as it appears in Directory Assistance D – Record was removed / delisted from Directory Assistance Blank – Private record (not in Directory Assistance) Y, D, Blank
170 Appended Third Score Appended Third Phone Match Score nnn
171 Appended Third Category Appended Third Phone Matched Category I – Individual H – Household A – Address Z – Name/Zip I, H, A, Z
172 Appended Email Appended Email 100 Characters
173 Appended Email Suppression Code Email Suppression Code N - Email is Eligible for Deployment N or blank
174 Appended Email Match Score Appended Email Match Score nnn
175 Appended Email Match Category Appended Matched Category I – Individual H – Household A – Address Z – Name/Zip I, H, A, Z
176 Appended Email URL Appended URL - Indicates the website the consumer "opted-in" to receive marketing emails 100 Characters
177 Appended Email Last Seen Date Appended Email Last Seen Date YYYYMMDD
178 Appended Second Email Appended Second Email 100 Characters
179 Appended Email 2 URL Appended Second Email URL - Indicates the website the consumer "opted-in" to receive marketing emails 100 Characters
180 Appended Email 2 Last Seen Date Appended Second Email Last Seen Date YYYYMMDD
181 Appended Second Email Suppression Code Email Suppression Code N – Email is Eligible for Deployment I, H, A, Z
183 Appended Second Email Match Category Appended Second Email Match Category I – Individual H – Household A – Address Z – Name/Zip I, H, A, Z
184 Appended Third Email Appended Third Email 100 Characters
185 Appended Email 3 URL Appended Third Email URL - Indicates the website the consumer "opted-in" to receive marketing emails 100 Characters
186 Appended Email 3 Last Seen Date Appended Third Email Last Seen Date YYYYMMDD
187 Appended Third Email Suppression Code Email Suppression Code N – Email is Eligible for Deployment N or blank
188 Appended Third Email Match Score Appended Third Email Match Score nnn
189 Appended Third Email Match Category Appended Third Email Match Category I – Individual H – Household A – Address Z – Name/Zip I, H, A, Z
190 Valid Address The postal address is a valid USPS address Score 0-100
191 Valid Phone The phone is a valid 10 digit telephone number based on the North American Numbering Plan (NANP) Score 0-100
192 Valid Email The email is a valid formatted email address Score 0-100
193 Valid Name The individual’s first and last names appear to be valid names and do not contain vulgar words or expressions Score 0-100
194 Deceased The deceased field is used to determine if an identity is living or deceased. A score of 100 signals that the individual is living. Based on different client configurations, any numeric value other than 100 signals that the individual is deceased (typically 0-10). A blank value in this field indicates that there was not enough data present on input to attempt a match against the deceased file and thus no score is available. 0 or 100 or Blank
195 Name To Phone The name links to the phone Score 0-100
196 Name To Email The name links to the email Score 0-100
197 Name To Address The name links to the postal address Score 0-100
198 Address To Phone The postal address links to the phone Score 0-100
199 Address To Email The postal address link to the email Score 0-100
200 Phone To Email The phone links to the email Score 0-100
201 US Location The "US Location" field is used to determine if an identities' IP Address is recognized to be within USA. A score of 100 represents the individual's IP Address is recognized to be within USA 0 or 100
202 Valid Second Phone The validation scores validate the quality of the of the input contact data by scoring the formatting of the dataon a scale from 0 –100; 0 being the worse, and 100 being the best. Scoring the formatting of the data on a scale from 0 –100; 0 being theworse, and 100 being the best. Score 0-100
203 Name To Second Phone Using Infutor's identity graph, the "Name" to "Second Phone" verifies the quality of the input identity by scoring the linkage of the "Name" to "Second Phone" on a scale from 0-100 Score 0-100
204 Address To Second Phone The postal address links to the Second phone Score 0-100
205 Second Phone To Email The Second phone links to theemail Score 0-100
206 Valid Count A count of the number of Validation Components which returned a positive verification. Decimal Value; 0-5
207 Linkage Count A count of the number of Linkage Components which returned a positive verification Decimal Value; 0-5
208 Risk Flag Count Acount of the number of Risk Flag Components that returned a positive verification Decimal value, 0-2
209 Validation Summary A summary of the Validation Components results Pass, Fail, or Inconclusive
210 Linkage Summary A summary of the Linkage Components results Pass, Fail, or Inconclusive
211 RiskFlag Summary A summary of the Risk Flag Components results Pass, Fail, or Inconclusive
212 IDVerify Score The IDVerifyScore is an overall score to reflect the quality of an IDverification Score 0-100
213 FIPS County Code Federal Information Processing County code. 5 characters maximum First 2 pos = Numeric State Code Last 3 pos = County Code nnnnn
214 Census Tract Comprised of Census Tract String value
215 Name of Municipality Municipality Name where parcel is located String value
216 Township Coordinates The "township" portion of geographical coordinates based on local surveys. Townships typically run north or south of pre-determined "meridian" in six mile intervals. (e.g., 7, 11S, 1N, 36S) String value
217 Subdivision If the property is in a specific subdivision so noted on deed recordings String value
218 Zoning Zones County and/or Local established Zoning Codes String value
219 Range Coordinates The "range" portion of geographical coordinates based on local surveys. Ranges typically run east or west of pre-determined "meridian" in six mile intervals. (e.g., 3W, 8, 89,31E) String value
220 Section Coordinates The "section" portion of geographical coordinates based on local surveys. Sections are 1 square mile and there are 36 sections within the intersection of a Range / Township. (e.g., 27, 40, 16, 11) String value
221 Property Latitude Property Latitude based on 'parcel' String value
222 Property Longitude Property Longitude based on 'parcel' String value
223 Land Use Code A Land Use code converted from various String value
224 APN Assessor's Parcel Number in a formatted form String value
225 APN Sequence Number Sequence number is used to ensure "unique-ness" of the Assessor's Parcel Number String value
226 Absentee Owner Indicator Absentee owner indicator code A= Absentee(Mail And Situs Not Equal) M= Situs Address Taken From Mail O= Owner Occupied S= Situs From Sale (Occupied) T= Situs From Sale (Absentee) A,M,O,S,T or blank
227 Site Address Indicator Indicate whether the Site data was obtained directly from a county or local Source or was derived by the owners mailing address M= Mailing Address S= Local Source M,S or blank
228 Business Owner Indicator Property owner recognized as or business Y or blank
229 Residential Based Indicates whether the property is residential based on individual zip codes Y = yes N = no Y, N or blank
230 Property Type Indicator Property type indicator, 2 digit numeric: 10 = Single Family Residence / Townhouse 11 = Condominium (residential) 20 = Commercial 21 = Duplex, Triplex, Quadplex 22 = Apartment 23 = Hotel, Motel 24 = Commercial (condominium) 25 = Retail 26 = Services (general public) 27 = Office Building 28 = Warehouse 29 = Financial Institution 30 = Hospital (medical complex, clinic) 31 = Parking 32 = Amusement – Recreation 50 = Industrial 51 = Industrial Light 52 = Industrial Heavy 53 = Transport 54 = Utilities 70 = Agricultural 80 = Vacant 90 = Exempt nn
231 Mobile Home Mobile Home is present on the parcel Y or blank
232 Number of Buildings Total number of buildings on the parcel String value
233 Style Indicator Type of building style. Please refer to the Property Addendum document and see "PROP_STYLE" table for code descriptions nnn
234 Number of Stories Number of stories code. Please refer to the Property Addendum document and see “PROP_STORIESCD" table for code descriptions nnn
235 Number of Stories in Building Number of stories String value
236 Number of Apartments Number of Residential, Apartment or Business Units String value
237 Construction Quality Type of construction quality of building QAV = AVERAGE QBA = BELOW AVERAGE QVV = ABOVE AVERAGE QPO = POOR QEX = EXCELLENT QLU = LUXURY 999 = BYPASS QGO = GOOD QLO = LOW QFA = FAIR QEC = ECONOMICAL nnn
238 Building Type The primary building type code. Please refer to the Property Addendum document and see "PROP_BLDGCD" table for code descriptions nnn
239 Primary Improvement Type Primary improvement type. Please refer to the Property Addendum document and see "PROP_BLDGIMPCD" table for code descriptions nnn
240 Property Condition 0 = NONE 999 = BYPASS AVE = AVERAGE DMG = PHYSICAL DAMAGE EXC = EXCELLENT FAI = FAIR GOO = GOOD GTE = GOOD TO EXCELLENT POO = POOR UCN = UNDER CONSTRUCTION UNS = UNSOUND VGO = VERY GOOD nnn
241 Construction Type Construction Type. Please refer to the Property Addendum document and see "PROP_CNSTRTYPE" table for code descriptions nnn
242 Exterior Walls Type Exterior Walls Type. Please refer to the Property Addendum document and see "PROP_EXTNW" table for code descriptions nnn
243 Land Plus Improvement Value The “total” (i.e., land + improvement) value closet to current market value used for assessment by county or local taxing authorities Integer (dollars)
244 Property Valuation Type Property Value type A = Assessed M = Market P = Appraised T = Transitional A,M,P,T or blank
245 Land Value Land Value Integer (dollars)
246 Land Value Indicator Land Value Indicator A = Assessed M = Market P = Appraised T = Transitional A,M,P,T or blank
247 Improvement Value Improvement Value Integer (dollars)
248 Improvement Value Indicator The “improvement” value indicator A = Assessed M = Market P = Appraised T = Transitional A, M, P, or T
249 Assessed Value The Total Assessed Value of the Parcel's Land & Improvement values as provided by the county or local taxing/assessment authority Integer (dollars)
250 Assessed Land Value Assessed Land Value Integer (dollars)
251 Assessed Improvement Value Assessed Improvement Value Integer (dollars)
252 Total Market Value Total Market Value Integer (dollars)
253 Market Land Values Market Land Values Integer (dollars)
254 Market Improvement Values Market Improvement Values Integer (dollars)
255 Total Appraised Value Total Appraised Value Integer (dollars)
256 Appraised Land Value Appraised Land Value Integer (dollars)
257 Appraised Improvement Values Appraised Improvement Values Integer (dollars)
258 Year Built The construction year of the original building. (e.g., YYYY) YYYY
259 Effective Year Built Effective Year Built YYYY
260 Property View Property View, Please refer to the property addendum document and see "PROP_VIEW" table for code descriptions nnn
261 Location Associated Aspects Location Associated Aspects, Please refer to the property addendum document and see "PROP_LCTN_INFL" table for code descriptions nnn
262 Front Linear Feet Front Linear Feet Integer
263 Linear Feet Between Linear feet between Integer
264 Total Acres Total land mass in acres. (4 decimal points). Example: 13000=1.3 acres Integer
265 Land Squarefeet Total land mass in Square Feet Integer
266 Building Square Footage Building Square Footage Integer
267 Square Foot Type Indicator Square foot type indicator, 1 character max. R = GROUND FLOOR LEVEL H = HEATED AREA M = MAIN OR BASE AREA B = BUILDING A = ADJUSTED L = LIVING G = GROSS R,H,M,B,A,L,G or blank
268 Building Square Feet Building Square feet Integer
269 Living Square Feet The area of a building that is used for general living. This is typically the area of a building that is heated or air conditioned and does not include Garage, Porch or Basement square footage Integer
270 Square Footage Front Square Footage Front Integer
271 Entire Building Square Footage Building Square Footage Integer
272 Square Footage for Improvement Value Square Footage for Improvement Value Integer
273 Basement Square Footage Basement Square Footage Integer
274 Square Footage of Parking Square footage of parking Integer
275 Number of Rooms Total number of rooms contained in the primary building Integer
276 Number of Bedrooms Total number of bedrooms contained in the primary building Integer
277 Total Number of Bathrooms Total number of bathrooms, 2 implied decimal places. 2.00 baths = 200 Integer
278 Number of Bathrooms Number of Bathrooms. 2 implied decimal places. 2.00 baths = 200. Integer
279 Total Full Baths Total number of Full Baths (typically comprised of a sink, toilet, and bathtub / shower stall). A home containing 2 1/2 baths would have the number 2 stored in this field Integer
280 Total Half Baths Total number of Half Baths (typically comprised of a sink & toilet). A home containing 2 1/2 baths would have the number 1 stored in this field Integer
281 Total Quarter Baths Total quarter baths Integer
282 Number of 3 Quarter Baths Number of 3 quarter baths Integer
283 Total Bathroom Fixtures Total Bathroom Fixtures Integer
284 Air Conditioning Type The type of air conditioning method used to cool the building (e.g., Central, Wall Unit, Evaporative): 0=AC.NONE ACA=AC.COMMERCIAL A/C ACE=AC.CENTRAL ACH=AC.CHILLED WATER ACP=AC.CENTRAL PARTIAL ACW=AC.CENTRAL & UNIT ADU=AC.DUAL UNIT AEV=AC.EVAPORATIVE AFA=AC.FAN COOLING AHT=AC.HEAT PUMP AOF=AC.OFFICE ONLY APF=AC.REFRIGERATION APK=AC.PACKAGE APR=AC.PACKAGE ROOF APT=AC.PARTIAL APV=AC.REFRIGERATION/EVAPORATION ASE=AC.SEPARATE SYSTEM ASO=AC.SOLAR ASP=AC.SPLIT SYSTEM AWA=AC.WALL UNIT AWI=AC.WINDOW UNIT AWN=AC.WALL/WINDOW UNIT nnn (3 characters)
285 Basement Type Basement Type 0 = NONE 999 = BYPASS BFL = FULL CRA = CRAWL-SPACE FBE = BEDROOM FBR = BEDROOM & RECREATION ROOM FCF = COMPLETELY FINISHED FFD = FINISHED WITH DRYWALL FFI = FINISHED FFL = FINISHED WITH PLASTER FFP = FINISHED WITH PANEL FOF = OFFICE FPA = PARKING FPF = PARTIALLY FINISHED FRE = RESIDENT FRR = RECREATION ROOM FST = STORAGE FUN = UNFINISHED FUT = UTILITY nnn
286 Presence of Fireplace This field is populated with a "Y" if a fireplace is located within the building Y or blank
287 Number of Fireplace Openings Number of Fireplace Openings Integer
288 Type of Fireplace Type of Fireplace, Please refer to the property addendum document and see "PROP_FRPLTYPE” table for code descriptions nnn
289 Type of Foundation Type of Foundation, Please refer to the property addendum document and see "PROP_FND" table for code descriptions nnn
290 Floor ConstructIon Type Floor Construction Type 999 = BYPASS A = CONCRETE B = WOOD C = PLYWOOD D = CONCRETE/ASPHALT E = BRICK F = ACRYLIC G = ASBESTOS H = GRAVEL I = SLATE J = DIRT K = CINDER BLOCK L = ASPHALT M = BRICK/STONE N = BRICK/STONE/SLATE P = METAL DECK Q = METAL GRATING R = CORREGATED DECK S = WOOD SHEATHING T = STEEL-FLAT-SLAB nnn
291 Type of Roof Framing Type of Roof Framing 999 = BYPASS B = BAR JOIST C = CONCRETE D = BAR JOIST & WOOD DECK E = METAL PIPE F = WOOD FRAME G = BOWSTRING J = BAR JOIST & CONCRETE DECK L = FLEXIBLE/FLEXICORE M = METAL O = REINFORCED CONCRETE P = LONGSPAN TRUSS Q = PRESTRESS CONCRETE R = BAR JOIST & RIGID FRAME S = STEEL T = TRUSS/JOIST U = WOOD BEAM W = WOOD X = WOOD JOIST Y = WOOD ON STEEL Z = WOOD TRUSS nnn
292 Type of Garage Type of Garage, Please refer to the Property Addendum document and see "PROP_GAR" table for code descriptions nnn
293 Method of Heating Method of Heating, Please refer to the Property Addendum document and see "PROP_HEAT" table for code descriptions nnn
294 Number of Parking Spaces Number of Parking Spaces Integer
295 Parking Type Parking Type, Please refer to the property addendum document and see "PROP_PRKGTYPE" table for code descriptions nnn
296 Presence of Pool Populated with a "Y" if a Pool is present on the parcel Y or blank
297 Pool Type Pool Type, Please refer to the Property Addendum document and see "PROP_POOLCD" table for code descriptions nnn
298 Roof Cover Roof Covering, Please refer to the property addendum document and see "PROP_ROOFCOVER" table for code descriptions nnn
299 Roof Type 999=BYPASS 9A0=IRREGULAR 9B0=LEAN TO A=A-FRAME B=BARN C=CANOPY D=DORMER E=FRAME F=FLAT G=GABLE H=GABLE/HIP I=HIP J=GEODESIC K=MANSARD L=BARREL M=MONITOR N=CONTEMPORARY O=SHED P=PITCHED Q=PYRAMID R=ARCHED S=SAWTOOTH T=CATHEDRAL/CLERESTORY U=BUBBLE V=GAMBREL W=SWISS CHALET/ALPINE X=COMPLEX/CUSTOM Y=BUTTERFLY Z=GAMBREL/MANSARD nnn (3 characters)
300 Type of Electricity Type of Electricity 0 = NONE 999 = BYPASS EAG = AVERAGE WIRING EAV = AVAILABLE EBA = BELOW AVERAGE WIRING ECN = CONNECTED EEX = EXTENSIVE WIRING EGO = GOOD WIRING EHE = HEAVY WIRING ELI = LIGHT WIRING EMA = MAXIMUM WIRING EME = MEDIUM WIRING EMI = MINIMAL WIRING EOV = OVERHEAD WIRES EPR = PRIVATE SOURCE ETY = TYPICAL WIRING EUN = UNDERGROUND WIRES nnn
301 Heating Fuel Type Heating Fuel Type, Please refer to the property addendum document and see "PROP_FUEL" table for code descriptions String value
302 Sewer Type Sewer Type 0 = NONE 999 = BYPASS SPU = PUBLIC SCE = CESSPOOL SSE = SEPTIC SPR = PRIVATE STR = STORM SCO = COMMERCIAL nnn
303 Water Supply Type Water Supply Type, 3 characters max. 0 = NONE 999 = BYPASS WPU = PUBLIC WSC = SPRING/CREEK WWE = WELL WPR = PRIVATE WCO = COMMERCIAL WPW = PUBLIC WELL WCI = CISTERN nnn
304 Homestead Qualified Homestead Qualified Y or blank
305 Combat Veteran Presence of Veteran Y or blank
306 Disabled Disabled Veteran Y or blank
307 Tax Amount The tax amount provided by the county or local taxing / assessment authority Integer (dollars)
308 Tax Year Tax Year YYYY
309 Sale Year Sale Year YYYY
310 Deed Type Deed Type, 1 character max U = FORECLOSURE Q = QUIT CLAIM X = MULTI CNTY/ST OR OPEN-END-MTG T = DEED OF TRUST G = DEED D = RELEASE OF DEED OF TRUST/MTG F = FINAL JUDGEMENT J = MECHANIC LIENS L = LIS PENDENS N = NOTICE OF DEFAULT R = RELEASE/RECISION S = LOAN ASSIGNMENT U,Q,X,T,G,D,F,J, L,N,R,S or blank
311 Recording Date The date the sales transaction was record at the county YYYYMMDD
312 Seller Name Seller Name String Value
313 Sale Date Sale Date YYYYMMDD
314 Sell Price Price of the sale as depicted on the recorded sales transaction Integer (dollars)
315 Sale Code Sale Code V = VERIFIED R = LEASE P = SALE PRICE (PARTIAL) C = CONFIRMED N = STAMPS ON BACK/NON-DISCLOSED F = SALE PRICE (FULL) E = ESTIMATED L = COMMITTED V,R,P,C,N,F,E,L or blank
316 Parcel Sales Parcel Sales, 1 character max D = MULTI / DETAIL PARCEL SALE M = MULTIPLE PARCEL SALE X = MULTI / SPLIT PARCEL SALE S = MULTI / SPLIT PARCEL SALE D,M,X,S or blank
317 Number of Parcels Number of Parcels Integer
318 Last Assessment Year Last Assessment Year YYYY
319 Sale Type Sale Type 1 = RESALE 2 = REFINANCE 3 = SUBDIVISION/NEW CONSTRUCTION 4 = TIMESHARE 6 = CONSTRUCTION LOAN 7 = SELLER CARRYBACK 9 = NOMINAL D = RELEASE OF DEED S = ASSIGNMENT OF DEED OF TRUST 1,2,3,4,6,7,9,D,S or blank
320 Prior Recorded Sale Date Prior Recorded Sale Date YYYYMMDD
321 Prior Completed Sale Date Price of Sale Integer (dollars)
322 Price of Sale Prior Sale Type F = Full P = Partial F, P or Blank
323 Prior Sale Type Parcel Type M = MULTIPLE PARCEL SALE D = MULTI / DETAIL PARCEL SALE X = MULTI / SPLIT PARCEL SALE S = SPLIT PARCEL SALE M,D,X,S or blank
324 Parcel Type Prior Deed Type Used D = RELEASE OF DEED OF TRUST/MTG F = FINAL JUDGEMENT G = DEED J = MECHANIC LIENS L = LIS PENDENS N = NOTICE OF DEFAULT Q = QUIT CLAIM R = RELEASE/RECISION S = LOAN ASSIGNMENT T = DEED OF TRUST U = FORECLOSURE X = MULTI CNTY/ST OR OPEN-END-MTG W = WARRANTY DEED I = ALL INCLUSIVE DEED OF TRUST M = MORTGAGE C = CONSTRUCTION DEED OF TRUST A = ASSIGNMENT DEED E = EXEMPTION DEED n
325 Prior Deed Code Prior Sale Transaction Code 1 = RESALE 2 = REFINANCE 3 = SUBDIVISION/NEW CONSTRUCTION 4 = TIMESHARE 6 = CONSTRUCTION LOAN 7 = SELLER CARRYBACK 9 = NOMINAL D = RELEASE OF DEED S = ASSIGNMENT OF DEED OF TRUST 1,2,3,4,6,7,9,D,S or blank
326 Prior Sale Year Recorded Prior Sale Year Recorded YYYY
327 Prior Deed Type Used Prior Deed Type Used D = RELEASE OF DEED OF TRUST/MTG F = FINAL JUDGEMENT G = DEED J = MECHANIC LIENS L = LIS PENDENS N = NOTICE OF DEFAULT Q = QUIT CLAIM R = RELEASE/RECISION S = LOAN ASSIGNMENT T = DEED OF TRUST U = FORECLOSURE X = MULTI CNTY/ST OR OPEN-END-MTG W = WARRANTY DEED I = ALL INCLUSIVE DEED OF TRUST M = MORTGAGE C = CONSTRUCTION DEED OF TRUST A = ASSIGNMENT DEED E = EXEMPTION DEED n
328 Prior Sale Transaction Code Prior Sale Transaction Code 1 = RESALE 2 = REFINANCE 3 = SUBDIVISION/NEW CONSTRUCTION 4 = TIMESHARE 6 = CONSTRUCTION LOAN 7 = SELLER CARRYBACK 9 = NOMINAL D = RELEASE OF DEED S = ASSIGNMENT OF DEED OF TRUST 1,2,3,4,6,7,9,D,S or blank
329 Prior Sale Mortgage Amount Prior Sale Mortgage Amount Y,A or blank
330 Fixed or Variable Mortgage Fixed or Variable Mortgage FIX = Fixed ADJ = Adjustable VAR = Variable BAL = Balloon nnn
331 Owner Type Owner Type, Please refer to the Property Addendum document and see "PROP_OWNERCD" table for code descriptions nnn
332 Seller Carry Back Seller Carry Back Y = YES A = ASSUMED Y,A or blank
333 Title Company Title Company String values
334 Loan To Value Loan To Value String values
335 Mortgage Amount Amount of loan Integer (dollars)
336 Mortgage Date Date mortgage was initiated YYYYMMDD
337 Mortgage Type Mortgage Type WRP = WRAP-AROUND MORTGAGE VA = Veterans Affairs FHA = Federal Housing Administration CNV = CONVENTIONAL SBA = SMALL BUSINESS ADMINISTRATION PP = PRIVATE PARTY LENDER CDA = COMMUNITY DEVLOPMENT AUTHORITY CNS = CONSTRUCTION LH = LEASE HOLD MORTGAGE PMM = PURCHASE MONEY MORTGAGE nnn
338 Mortgage Deed Type Mortgage Deed Type, Please refer to the layout document and see “PROP_MTGDEEDCD" table for code descriptions String values
339 Mortgage Term The length of time of the mortgage in years Integer (years)
340 Mortgage Due Date Date mortgage becomes due YYYYMMDD
341 Mortgage Amount Assumed Mortgage Amount Assumed Integer (dollars)
342 Lender Name Lender Name String values
343 Refi Type Refi Type Y = YES T = TRUST Y,T or blank
344 Equity in Property Equity in Property Y or blank
345 Mortgage Interest Rate Rate Associated with Mortgage (4 decimal). String value, Example: 47300 - 4.73%
346 Mortgage Rate Type Mortgage Rate Type FIX = Fixed ADJ = Adjustable VAR = Variable BAL = Balloon nnn
347 2nd Mortage Amount 2nd Mortgage Amount Integer (dollars)
348 2nd Mortgage Date 2nd Mortgage Date YYYYMMDD
349 2nd Mortgage Type 2nd Mortgage Type String value
350 2nd Deed Type 2nd Deed Type String values
351 2nd Mortgage Term 2nd Mortgage Term String values
352 2nd Mortage Due Date 2nd Mortgage Due Date YYYYMMDD
353 2nd Mortgage Amount Assumed 2nd Mortgage Amount Assumed String values
354 2nd Mortgage Lender Name 2nd Mortgage Lender Name String values
355 2nd Mortgage Refi Type 2nd Mortgage Refi Type String values
356 2nd Equity in Property 2nd Equity in Property String values
357 2nd Mortgage Interest Rate Rate Associated with Mortgage (4 decimal). String value, Example: 47300 - 4.73%
358 2nd Mortgage Rate Type 2nd Mortgage Rate Type String values
359 3rd Mortagage Amount 3rd Mortgage Amount Integer (dollars)
360 3rd Mortgage Date 3rd Mortgage Date YYYYMMDD
361 3rd Mortage Type Mortgage Amount Assumed Integer (dollars)
362 3rd Mortgage Deed Type 3rd Mortgage Deed Type String values
363 3rd Mortgage Term 3rd Mortgage Term String values
364 3rd Mortgage Due Date 3rd Mortgage Due Date YYYYMMDD
365 3rd Mortgage Amount Assumed 3rd Mortgage Amount Assumed String values
366 3rd Mortage Lender Name 3rd Mortage Lender Name String values
367 3rd Mortgage Refi Type 3rd Mortgage Rate Type String values
368 3rd Equity in Property 3rd Equity in Property String values
369 3rd Mortgage Interest Rate Rate Associated with Mortgage (4 decimal). String value, Example: 47300 - 4.73%
370 3rd Mortgage Rate Type 3rd Mortgage Rate Type String values
371 Gender Gender M, F, or U
372 Age Adult Age 0 - 99
373 Length of Residence Length of Residence in years, 2 digits 00 - 99
374 Homeowner H=Homeowner R=Renter A= Inferred Homeowner B= Inferred Renter H, R, A or B
375 Estimated Household Income Estimated household income, 1 character: A = Less than $20,000 B = $20,000 - $29,999 C = $30,000 - $39,999 D = $40,000 - $49,999 E = $50,000 - $74,999 F = $75,000 - $99,999 G = $100,000 - $124,999 H = $125,000 or more A - I
376 Dwelling Type Dwelling Type. S=Single Family Dwelling Unit (SFDU). M= Multi-family Dwelling Unit (MFDU) S or M
377 Marital Status M=Married S=Single A=Inferred Married B=Inferred Single M, S, A, or B
378 Median Year Built The year home was built. 4 digits nnnn
379 Mobile Home Owner Residence is a mobile home Y or Blank
380 Pool Owner Pool owner Y or Blank
381 Fireplace at Home Home with fireplace Y or Blank
382 Single Parent Single Parent flag Y or Blank
383 Senior in Household Known resident of HH that is 65 or older Y or Blank
384 Credit Card User Known use of Credit Card Y or Blank
385 Wealth Score Model based on income, homeownership, and other assets owned: A = Estimated Net less than $5,000 B = Estimated Net $5,000 - $19,999 C = Estimated Net $20,000 - $49,999 D = Estimated Net $50,000 – $79,999 E = Estimated Net $80,000 - $99,999 F = Estimated Net $100,000 - $249,999 G = Estimated Net $250,000 - $499,999 H = Estimated Net over $500,000 A - H
386 Donator to Charity or Causes Charity donor Y or Blank
387 Home Market Values Estimated Home Market value: A = $1,000 - $24,999 B = $25,000 - $49,999 C = $50,000 - $74,999 D = $75,000 - $99,999 E = $100,000 - $124,999 F = $125,000 - $149,999 G = $150,000 - $174,999 H = $175,000 - $199,999 I = $200,000 - $224,999 J = $225,000 - $249,999 K = $250,000 - $274,999 L = $275,000 - $299,999 M = $300,000 - $349,999 N = $350,000 - $399,999 O = $400,000 - $449,999 P = $450,000 - $499,999 Q = $500,000 - $749,999 R = $750,000 - $999,999 S = $1,000,000+ A - S
388 Education Education level A= Completed High School B= Completed College C= Completed Graduate School D= Attended Vocational/Technical A,B,C,D or blank
389 Ethnicity Ethnicity code Hispanic = Ethnic code Y African American = Ethnic code F Asian = Ethnic code A *Information (values) for the states of CO, CT and VA are not provided for this field. The data has been removed based upon our approach to the Sensitive Personal Information requirements for Colorado Privacy Act, the Connecticut Data Privacy Act, and Virginia’s Consumer Data Protection Act. Y,F,A or blank
390 Presence of Children Presence of Children. Y= children present Y or Blank
391 Child Age Ranges Children Age range A = Presence of Children under 5 B = Presence of Children aged 6 – 10 C = presence of Children Age 11 – 15 D = Presence of Children Age 17-17 A,B,C,D or blank
392 Number of Children Number of Children. A=No children, B=less than 3, C= 3-5 children A – C
393 Luxury Vehicle Owner Luxury vehicle owner Y or Blank
394 SUV Owner SUV vehicle owner Y or Blank
395 Pickup Truck Owner SUV vehicle owner Y or Blank
396 Percent Range Black Percent Range Black (Penetration Range - See Penetration Range Appendix) A – T
397 Percent Range White Percent Range White (Penetration Range - See Penetration Range Appendix) A – T
398 Percent Range Hispanic Percent Range Hispanic (Penetration Range - See Penetration Range Appendix) A – T
399 Percent Range Asian Percent Range Asian (Penetration Range - See Penetration Range Appendix) A – T
400 Percent Range English Speaking Percent Range English Speaking (Penetration Range - See Penetration Range Appendix) A – T
401 Percent Range Spanish Speaking Percent Range Spanish Speaking (Penetration Range - See Penetration Range Appendix) A – T
402 Percent Range Asian Speaking Percent Range Asian Speaking (Penetration Range - See Penetration Range Appendix) A – T
403 Percent Range SFDU Percent Range SFDU (Penetration Range - See Penetration Range Appendix) A – T
404 Percent Range MFDU Percent Range MFDU (Penetration Range - See Penetration Range Appendix) A – T
405 Median House Value Median House Value Code: A = Less than $50,000 B = $50,000 - $99,999 C = $100,000 - $149,999 D = $150,000 - $249,999 E = $250,000 - $349,999 F = $350,000 - $499,999 G = $500,000 - $749,999 H = $750,000 - $999,999 I = $1,000,000+ A – I
406 Mail Order Respondent Mail Order Respondent (Penetration Range - See Penetration Range Appendix) A – T
407 Percent Range Automobile Owner Penetration Range Automobile owner (Range - See Penetration Range Appendix) A - T
408 Median School Years of School Median years of school, 3 digits max. 1 implied decimal. eg 210 = 21.0 years 000-220
409 Penetration Range White Collar Percent Range White Collar (Penetration Range - See Penetration Range Appendix) A – T
410 Penetration Range Blue Collar Percent Range Blue Collar (Penetration Range - See Penetration Range Appendix) A – T
411 Penetration Range Other Occupation Percent Range Other Occupation (Penetration Range - See Penetration Range Appendix) A – T
412 Demographic Level Demographic append level 1 - Zip9 (Zip5,Zip+4); 2 - Zip7 (Zip5,Zip+2); 3 – Zip5 1,2,3
413 Price Club and Value Purchasing Indicator Value shopper Y or blank
414 Women Apparel Purchasing Indicator Women’s Apparel A = Purchased Women's Apparel B = Purchased Plus size Women's Apparel A,B or blank
415 Men Apparel Purchasing Indicator Men’s Apparel A = Purchased Men's Apparel B = Purchased Big and Tall Men's Apparel A,B or blank
416 Parenting and Children Interest Bundle Parenting and Children's interest Y or blank
417 Pets Lover Pets Lover or Owner: A = Has Pets B = Equestrian C = Cat Owner D = Dog Owner A,B,C,D or blank
418 Book Buyers Books Buyer Y or blank
419 Book Readers Reader = Y or Blank, 1 character maximum Y or blank
420 Hi-tech Enthusiast Hi Tech Enthusiasts Y or blank
421 Arts Bundle Art enthusiasts A = Interest in Arts B = Avid Music Listener C = Interest in Antiques D = Interest in Performing Arts A,B,C,D or blank
422 Collectibles Bundle Collectible’s enthusiasts A = General Interest in Collectibles B = Interest in Antique Collectibles C = Interest in Sports Collectibles A,B,C or blank
423 Hobbies Home and Garden Bundle Home garden interest A = Interest in Sewing and Knitting B = Interest in Woodworking C = Interest in Photography D = Home and Garden A,B,C,D or blank
424 Home Improvement Home Improvements A – Home Improvement Interest B – Home Improvement DIY A,B or blank
425 Cooking and Wine Cook or Wine enthusiasts A = Gourmet Food and Wine B = Cooking C = Natural Foods A,B,C or blank
426 Gaming and Gambling Enthusiast Gaming casino, sweepstakes Y or blank
427 Travel Enthusiast Travel enthusiasts A = Travel B = Domestic C = International D = Cruise A,B,C,D or blank
428 Physical Fitness Fitness enthusiasts A = Interest in Health Exercise B = Running C = Walking D = Aerobics A,B,C,D or blank
429 Self Improvement Health, medical, dieting weight loss, self-improvement A = Health & Medical B = Dieting Weight loss C = Self-Improvement A,B,C or blank
430 Automotive DIY Parts and accessories, auto work Y or blank
431 Spectator Sports Interest Interest in Sports A = Interest in Sports, General B = Interest in Football C - Interest in Baseball D = Interest in Golf E = Interest in Tennis F - Interest in Auto and Motorcycle racing A,B,C,D,E,F or blank
432 Outdoors Interest in Outdoors A = Interest in Outdoor - General B = Interest in Snow Sports C = interest in Water Sports D = Interest in Hunting and Fishing A,B,C,D or blank
433 Avid Investors Investing active Y or blank
434 Avid Interest in Boating Interest in Boating Y or blank
435 Avid Interest in Motorcycling Interest on Motorcycling Y or blank
436 Geo Credit **This is a premium attribute field available only by subscription. Contact Infutor Sales for more information. Purchasing Power Model, 1 character: A = (820-High) B = (800-819) C = (780-799) D = (760-779) E = (740-759) F = (720-739) G = (700-719) H = (680-699) I = (660-679) J = (640-659) K = (620-639) L = (600-619) M = (580-599) N = (560-579) O = (540-559) P = (520-539) Q = (500-519) R = (480-499) S = (460-479) T = (Low-459) A - T
437 Phone Type Phone type for the Phone. L=Landline, V=VoIP, W=Wireless, O=Other. L, V, W, O
438 Second Phone Type Phone type for the 2nd Phone. L=Landline, V=VoIP, W=Wireless, O=Other. L, V, W, O
439 Auto Make Vehicle Make, 30 characters max String Value
440 Auto Model Vehicle Model, 30 characters max String Value
441 Auto Year Vehicle Year YYYY
442 Auto Class Vehicle Class Code, 15 characters max 15 characters
443 Auto Fuel Type Vehicle Fuel Code 1 character
444 Auto MFG Vehicle Manufacturing Code 1 character
445 Auto Style Vehicle Style Code 10 characters
446 Auto Mileage Mileage from the last odometer reading in increments of 10,000. A=0-10,000. Z= 250,000+ A-Z
447 Last Verified Date Last verification date YYYYMMDD
448 Second Auto Make Second Vehicle Make, 30 characters max String Value
449 Second Auto Model Second Vehicle Model, 30 characters max String Value
450 Second Auto Year Second Vehicle Year YYYY
451 Second Auto Class Second Vehicle Class Code, 15 characters max 15 characters
452 Second Auto Fuel Type Second Vehicle Fuel Code 1 character
453 Second Auto MFG Second Vehicle Manufacturing Code 1 character
454 Second Auto Style Second Vehicle Style Code 10 characters
455 Second Auto Mileage Mileage from the last odometer reading in increments of 10,000. A=0-10,000. Z= 250,000+ A-Z
456 Second Auto Last Verified Date Last verification date for the Second Auto YYYYMMDD
457 Third Auto Make Third Vehicle Make, 30 characters max String Value
458 Third Auto Model Third Vehicle Model, 30 characters max String Value
459 Third Auto Year Third Vehicle Year YYYY
460 Third Auto Class Third Vehicle Class Code, 15 characters max 15 characters
461 Third Auto Fuel Type Third Vehicle Fuel Code 1 character
462 Third Auto MFG Third Vehicle Manufacturing Code 1 character
463 Third Auto Style Third Vehicle Style Code 10 characters
464 Third Auto Mileage Mileage from the last odometer reading in increments of 10,000. A=0-10,000. Z= 250,000+ A-Z
465 Third Auto Last Verified Date Last verification date for the Third Auto YYYYMMDD
466 Fourth Auto Make Fourth Vehicle Make, 30 characters max String Value
467 Fourth Auto Model Fourth Vehicle Model, 30 characters max String Value
468 Fourth Auto Year Fourth Vehicle Year YYYY
469 Fourth Auto Class Fourth Vehicle Class Code, 15 characters max 15 characters
470 Fourth Auto Fuel Type Fourth Vehicle Fuel Code 1 character
471 Fourth Auto MFG Fourth Vehicle Manufacturing Code 1 character
472 Fourth Auto Style Fourth Vehicle Style Code 10 characters
473 Fourth Auto Mileage Mileage from the last odometer reading in increments of 10,000. A=0-10,000. Z= 250,000+ A-Z
474 Fourth Auto Last Verified Date Last verification date for the Fourth Auto YYYYMMDD
475 IP Address IP v4 address. xxx.xxx.xxx.xxx IP v4 address
476 Region Region. State name if within the US 50 characters
477 IP City Approximate city the IP address is located within 28 characters
478 IP Zip Approximate Zip code associated with the IP address 5 characters
479 Latitude Approximate latitude of the IP address 11 characters
480 Longitude Approximate longitude of the IP address 11 characters
481 Internet Provider Internet service provider responsible for the IP address 255 characters
482 IP From Starting IP of the range that the IP address belongs xxx.xxx.xxx.xxx IP v4 address
483 IP To Final IP of the range that the IP address belongs xxx.xxx.xxx.xxx IP v4 address
484 Email and Second Phone Match Category Appended Matched Category IE – Individual – Email IEP – Individual – Email - Phone HE – Household – Email HEP – Household – Email - Phone AE – Address – Email AEP – Address – Email - Phone NE – Name – Email NEP – Name – Email – Phone LE - Last Name – Email LEP – Last Name – Email - Phone FE – First Name – Email FEP – First Name – Email - Phone E- Email Verified IE, IEP, HE, HEP, AE, AEP, NE, NEP, LE, LEP, FE, FEP, E
485 Email and Second Phone Match Last Name Appended Last Name 20 characters
486 Email and Second Phone Match First Name Appended First Name 20 characters
487 Email and Second Phone Match House Appended Primary House Number 10 Characters
488 Email and Second Phone Match Pre Directional Appended Street Pre Direction: N, S, E, W, NE, SW, etc 2 Characters
489 Email and Second Phone Match Street Name Appended Street Name 28 Characters
490 Email and Second Phone Match Street Type Appended Street suffix: ST, AVE, BLVD, etc 4 Characters
491 Email and Second Phone Match Post Directional Appended Street Post Direction: N, S, E, W, NE, SW, etc 2 Characters
492 Email and Second Phone Match Apartment Type Appended Secondary Unit designator: Apt, Suite, etc 4 Characters
493 Email and Second Phone Match Apartment Number Appended Secondary unit number: Apt #, Suite #, etc 8 Characters
494 Email and Second Phone Match City Appended USPS City Name 28 Characters
495 Email and Second Phone Match State Appended USPS state abbreviation 2 Characters
496 Email and Second Phone Match Zip Appended numeric USPS zip code 5 Characters
497 Email and Second Phone Match Phone Number Telephone number, Echo input Phone 10 Characters
498 Email and Second Phone Match Email Address Email Address 100 Characters
499 Email and Second Phone Match Email Suppression Code Email Suppression Code N – Email is Eligible for Deployment N or blank
500 InRichment Original Delivery Point Validation Original Customer Address - Delivery Point Validation Indicator. Y - Both the primary and secondary (if present) validated against the DPV Database. S - The primary address is valid according to DPV, but the secondary is invalid. D - The primary address is valid according to DPV, but the address is missing a secondary. N - The primary address is not valid according to DPV. Blank - "The address was not presented to the DPV table, because it was missing components needed for the lookup. This usually means the record is not Zip+4 coded. X - The DPV database has been locked-out because of a protocol violation; you must unlock DPV before any more addresses will be presented to the DPV table. E - The DPV datafile is more than 105 days old. By USPS restrictions, no more addresses can be presented to the DPV table. N - The primary address is not valid according to DPV. Y, S, D, N, X, E, Blank
501 InRichment Original DPV CMRA Original Customers Address - Delivery Point Code is Commercial Mail Receiving Agent 1-5
502 InRichment Original DPV Foot Original Customer Address, Delivery Point Validation Footnote LK - Processing locked out due to a seed record being processed AA - Matched to the ZIP+4 file A1 - No match against the ZIP+4 file BB - Matched to DPV file (all components confirmed) CC - Matched only after removing secondary information, they were presented but invalid N1 - Input Primary matched, but high-rise missing secondary number M1 - Primary number missing M3 - Primary number invalid P1 - Input missing PO, RR, HC box number P3 - Failed DPV because of invalid PO, RR, or HC box number RR - Matched CMRA (found in CMRA file) R1 - Matched CMRA, but secondary number (i.e., PMB) missing U1 - Matched unique zip code nn
503 InRichment Original Client Delivery Score This score is for the original address used to weight the quality of the address returned 1 - Highest quality address 2 3 4 5 6 7 8 9 - Lowest quality address 1-9
504 Email and Second Phone Match Middle Name Appended Middle Initial 1 Character
505 Email and Second Phone Match Company Name Appended Business Name 100 characters
506 Zip4 Type Code Phone Owner ID USPS Zip+4 type F – firm or company address G – General delivery address H – High-rise or business complex P – PO Box address R – Rural route address S – Street or residential address Blank - Unknown F, G, H, P, R, S
507 Delivery Point Validation Delivery Point Validation Y – Address DPV confirmed for both primary and (if present) secondary numbers D – Address DPV confirmed for primary number only, secondary number information was missing S – Address DPV confirmed for the primary number only, and secondary number information was present but unconfirmed N – Both Primary and (if present) Secondary number information failed to DPV confirm Blank – Address not presented to hash table Y, D, S, N
508 Appended Alias First Name Appended First Name 20 characters
509 Appended Alias Name Prefix Appended Alias Name prefix 10 characters
510 Appended Alias Middle Name Appended Middle Initial 1 Character
511 Appended Alias Last Name Appended Last Name 20 characters
512 Appended Alias Name Suffix Appended Alias Name Suffix 10 Character
513 Appended Second Alias Name Prefix Appended Second Alias Name prefix 10 characters
514 Appended Second Alias First Name Appended Second First Name 20 characters
515 Appended Second Alias Middle Name Appended Second Middle Initial 1 Character
516 Appended Second Alias Last Name Appended Second Last Name 20 characters
517 Appended Second Alias Name Suffix Appended Second Alias Name Suffix 10 Character
518 Appended Third Alias Name Prefix Appended Third Alias Name prefix 10 characters
519 Appended Third Alias First Name Appended Third First Name 20 characters
520 Appended Third Alias Middle Name Appended Third Middle Initial 1 Character
521 Appended Third Alias Last Name Appended Third Last Name 20 characters
522 Appended Third Alias Name Suffix Appended Third Alias Name Suffix 10 Character
523 Appended Previous House Number Appended Primary House Number 10 Characters
524 Appended Previous Pre Directional Appended Street Pre Direction: N, S, E, W, NE, SW, etc 2 Characters
525 Appended Previous Street Name Appended Street name 28 Characters
526 Appended Previous Street Suffix Appended Street suffix: ST, AVE, BLVD, etc 4 Characters
527 Appended Previous Post Directional Appended Street Post Direction: N, S, E, W, NE, SW, etc 2 Characters
528 Appended Previous Unit Designator Appended Secondary Unit designator: Apt, Suite, etc 4 Characters
529 Appended Previous Unit Number Appended Secondary unit number: Apt #, Suite #, etc 8 Characters
530 Appended Previous City Appended USPS City Name 28 Characters
531 Appended Previous State Appended USPS state abbreviation 2 Characters
532 Appended Previous Zip Code Appended numeric USPS zip code 5 Characters
533 Appended Previous Zip Code Extension Appended numeric USPS zip+4 4 Characters
534 Appended Previous Delivery Point Code Appended Delivery point code with check digit 3 Characters
535 Appended Previous Carrier Route Code Appended Carrier Route 4 Characters
536 Appended Previous DPV Appended Delivery Point Validation Y – Address DPV confirmed for both primary and (if present) secondary numbers D – Address DPV confirmed for primary number only, secondary number information was missing S – Address DPV confirmed for the primary number only, and secondary number information was present but unconfirmed N – Both Primary and (if present) Secondary number information failed to DPV confirm Blank – Address not presented to hash table Y, D, S, N
537 Appended Second Previous House Number Appended Second Primary House Number 10 Characters
538 Appended Second Previous Pre Directional Appended Second Street Pre Direction: N, S, E, W, NE, SW, etc 2 Characters
539 Appended Second Previous Street Name Appended Second Street name 28 Characters
540 Appended Second Previous Street Suffix Appended Second Street suffix: ST, AVE, BLVD, etc 4 Characters
541 Appended Second Previous Post Directional Appended Second Street Post Direction: N, S, E, W, NE, SW, etc 2 Characters
542 Appended Second Previous Unit Designator Appended Second Secondary Unit designator: Apt, Suite, etc 4 Characters
543 Appended Second Previous Unit Number Appended Second Secondary unit number: Apt #, Suite #, etc 8 Characters
544 Appended Second Previous City Appended Second USPS City Name 28 Characters
545 Appended Second Previous State Appended Second USPS state abbreviation 2 Characters
546 Appended Second Previous Zip Code Appended Second numeric USPS zip code 5 Characters
547 Appended Second Previous Zip Code Extension Appended Second numeric USPS zip+4 4 Characters
548 Appended Second Previous Delivery Point Code Appended Second Delivery point code with check digit 3 Characters
549 Appended Second Previous Carrier Route Code Appended Second Carrier Route 4 Characters
550 Appended Second Previous DPV Appended Second Delivery Point Validation Y – Address DPV confirmed for both primary and (if present) secondary numbers D – Address DPV confirmed for primary number only, secondary number information was missing S – Address DPV confirmed for the primary number only, and secondary number information was present but unconfirmed N – Both Primary and (if present) Secondary number information failed to DPV confirm Blank – Address not presented to hash table Y, D, S, N
551 Appended Third Previous House Number Appended Third Primary House Number 10 Characters
552 Appended Third Previous Pre Directional Appended Third Street Pre Direction: N, S, E, W, NE, SW, etc 2 Characters
553 Appended Third Previous Street Name Appended Third Street name 28 Characters
554 Appended Third Previous Street Suffix Appended Third Street suffix: ST, AVE, BLVD, etc 4 Characters
555 Appended Third Previous Post Directional Appended Third Street Post Direction: N, S, E, W, NE, SW, etc 2 Characters
556 Appended Third Previous Unit Designator Appended Third Secondary Unit designator: Apt, Suite, etc 4 Characters
557 Appended Third Previous Unit Number Appended Third Secondary unit number: Apt #, Suite #, etc 8 Characters
558 Appended Third Previous City Appended Third USPS City Name 28 Characters
559 Appended Third Previous State Appended Third USPS state abbreviation 2 Characters
560 Appended Third Previous Zip Code Appended Third numeric USPS zip code 5 Characters
561 Appended Third Previous Zip Code Extension Appended Third numeric USPS zip+4 4 Characters
562 Appended Third Previous Delivery Point Code Appended Third Delivery point code with check digit 3 Characters
563 Appended Third Previous Carrier Route Code Appended Third Carrier Route 4 Characters
564 Appended Third Previous DPV Appended Third Delivery Point Validation Y – Address DPV confirmed for both primary and (if present) secondary numbers D – Address DPV confirmed for primary number only, secondary number information was missing S – Address DPV confirmed for the primary number only, and secondary number information was present but unconfirmed N – Both Primary and (if present) Secondary number information failed to DPV confirm Blank – Address not presented to hash table Y, D, S, N
565 Auto VIN 17 digit VIN Number String Value
566 Second Auto VIN 17 digit VIN Number String Value
567 Third Auto VIN 17 digit VIN Number String Value
568 Fourth Auto VIN 17 digit VIN Number String Value
569 Property Owner Persistent ID Persistent ID related to the Property Owner 50 Characters
570 Consumer Persistent ID Persistent ID related to the Consumer 50 Characters
571 Auto Owner Persistent ID Persistent ID related to the Auto Owner 50 Characters
572 Consumer Household ID Household ID related to the Consumer 50 Characters
573 Auto Owner Household ID Household ID related to the Auto Owner 50 Characters
574 Property Address ID Address ID related to the Property Owner 50 Characters
575 Consumer Address ID Address ID related to the Consumer 50 Characters
576 Auto Owner Address ID Address ID related to the Auto Owner 50 Characters
577 Appended First Name Appended First Name 20 characters
578 Appended Last Name Appended First Name 20 characters
579 Appended Middle Name Appended Middle Initial 1 character
580 Appended Business Name Appended Business Name 100 characters
580 Match Confidence Score Appended Match Score (See Appendix F) nnn
581 Match Connex PID PID Related to the Connex Match 50 characters
582 Match Connex Household ID Household ID Related to the Connex Match 50 characters
583 Match Connex Address ID Address ID related to the Connex Match 50 characters
584 Match Connex Zip9 Zip 5 + Extension related to the Connex Match 9 characters
585 Household Cluster Code Assigned cluster code for Household Cluster 3 characters
586 Household Cluster Name Precisely segment and deliver targeted communications at the household level with similar demographics, behaviors, attitudes, preferences, buying habits and media consumption 256 characters max
587 Neighborhood Cluster Code Assigned cluster code for Neighborhood Cluster 2 characters
588 Neighborhood Cluster Name Drive geo-based audience segmentation strategies that maximize your marketing budget when household-level targeting is not an option 256 characters max
589 Family Cluster Code Assigned cluster code for Family Cluster 1 character
590 Family Cluster Name Ideal for higher-level strategic segmentation and understanding of larger customer groups including categorizing household-level clusters into a broad category of similar audience segments 256 characters
591 Messaging Cluster Code Assigned cluster code for Messaging Cluster 1 character
592 Messaging Cluster Name Ideal for increasing the relevance of offers by tailoring the message to the unique profile of differing customer and prospect segments 256 characters max
592 Digital Cluster Code Assigned cluster code for Digital Cluster 2 characters
593 Digital Cluster Name Target consumers based on their online social media and mobile behaviors, preferences and buying habits 256 characters max
594 Generation Cluster Code Assigned cluster code for Generation Cluster 2 characters
595 Generation Cluster Name Ideal for reaching consumers at specific life stages, as well as for marketing strategies that align with generational attitudes and experiences 256 characters max
596 LifeStage Cluster Code Assigned cluster code for LifeStage Cluster 3 characters
597 LifeStage Cluster Name Develop messaging strategies based on significant milestones in consumers' lives including career, marriage, children, retirement, and more 256 characters max
598 Generation Group Code Assigned cluster code for Generation Group 2 characters
599 DetailHousehold Cluster Code Assigned detail cluster code for Household Cluster 3 characters
600 Life Stage Group Code YG - Young MY - Younger Middle-Age MO - Older Middle-Age SR - Mature 2 characters

Appendix: Penetration Ranges

The values for the Penetration Range codes are the following:
Penetration Percentage Ranges Value
A Greater than 95
B 95 thru 91
C 90 thru 86
D 85 thru 81
E 80 thru 76
F 75 thru 71
G 70 thru 66
H 65 thru 61
I 60 thru 56
J 55 thru 51
K 50 thru 46
L 45 thru 41
M 40 thru 36
N 35 thru 31
O 30 thru 26
P 25 thru 21
Q 20 thru 16
R 15 thru 11
S 10 thru 6
T Less than 6