Identity Keying

Overview

Identity Keying accepts offline identity markers such as Name, Physical Address, Phone and Email Address and appends secure synthetic keys. These keys can then be used to link data within datasets and across other Infutor keyed datasets. These keys are unique to each client and provide data security and privacy.

Input

Identity Keying accepts five different combinations as inputs:

Combination 1

Field Required Description
addr1 Required Address line 1 (example: 1234 N Main St SW Apt 3), 60 characters max
addr2 Optional Address line 2, 60 characters max (not required since full address can be entered as Address1)
city+state OR zip Required City name, 28 characters max, State 2 character state abbreviation or Zip5 5 digit numeric USPS zip code. Zip code may be the 5 numeric code or 9 digit code with hyphens accepted.
fname Optional First Name of Individual
lname Optional Last Name of Individual

Combination 2

Field Required Description
phone Required 10 Digit Telephone number
fname Required First Name of Individual
lname Required Last Name of Individual

Combination 3

Field Required Description
email Required Email Address
fname Required First Name of Individual
lname Required Last Name of Individual

Combination 4

Field Required Description
email Required Email Address

Combination 5

Field Required Description
phone Required 10 Digit Telephone number
**For best results, it is highly recommended to send both consumer name and postal address.

Output

Identity Keying will return Persistent ID, HouseHold ID and Match Level.

Output Field Description Returned Values
persistentId Synthetic PID, Unique individual. Encrypted value String Value 32 characters max
householdId Synthetic Household ID, Unique address + Last Name. Encrypted value String Value 100 characters max
matchLevel Match Score 1 - indicates a match at the individual level 2 - indicates a match at the houshold level 3 - indicates a lower level match 4 - indicates a match to a single identity marker where multiple markers were provided Numeric Value 1 character