Identity Keying
Overview
Identity Keying accepts offline identity markers such as Name, Physical
Address, Phone and Email Address and appends secure synthetic keys. These
keys can then be used to link data within datasets and across other
Infutor keyed datasets. These keys are unique to each client and provide
data security and privacy.
Input
Identity Keying accepts five different combinations as inputs:
Combination 1
Field |
Required |
Description |
addr1 |
Required |
Address line 1 (example: 1234 N Main St SW Apt 3), 60 characters
max
|
addr2 |
Optional |
Address line 2, 60 characters max (not required since full address
can be entered as Address1)
|
city+state OR zip |
Required |
City name, 28 characters max, State 2 character state abbreviation
or Zip5 5 digit numeric USPS zip code. Zip code may be the 5
numeric code or 9 digit code with hyphens accepted.
|
fname |
Optional |
First Name of Individual |
lname |
Optional |
Last Name of Individual |
Combination 2
Field |
Required |
Description |
phone |
Required |
10 Digit Telephone number |
fname |
Required |
First Name of Individual |
lname |
Required |
Last Name of Individual |
Combination 3
Field |
Required |
Description |
email |
Required |
Email Address |
fname |
Required |
First Name of Individual |
lname |
Required |
Last Name of Individual |
Combination 4
Field |
Required |
Description |
email |
Required |
Email Address |
Combination 5
Field |
Required |
Description |
phone |
Required |
10 Digit Telephone number |
**For best results, it is highly recommended to send both consumer name and
postal address.
Output
Identity Keying will return Persistent ID, HouseHold ID and Match Level.
Output Field |
Description |
Returned Values |
persistentId |
Synthetic PID, Unique individual. Encrypted value |
String Value 32 characters max |
householdId |
Synthetic Household ID, Unique address + Last Name. Encrypted
value
|
String Value 100 characters max |
matchLevel |
Match Score 1 - indicates a match at the individual level 2 -
indicates a match at the houshold level 3 - indicates a lower
level match 4 - indicates a match to a single identity marker
where multiple markers were provided
|
Numeric Value 1 character |